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The creator of Sawxheads.com, Patsheads.com and other Boston-centric sitesx this week plans to begin deploymengt of similar sites devoted toothetr markets’ teams across the , NBA, and Major Leagure Baseball. The new sites, like the Bostonn predecessors, will have a mix of aggregatee news, user-generated content, photo sharing and other TruMedia is working to build a distributioj and promotion strategy for the new sitesa by partnering with local news outlets in each majorr leagueteam market.
In that portion of the expande dcorporate strategy, TruMedia is aiming to develoop each news outlet’s social-media area on a white-label basis while linking back to the loca l sports team communities it has builr and syndicating content. Such a deal was recently strucowith ’s Web site, Boston.com, with other similar deale pending. “What we’re looking to do is both go nationall while also goingvery local,” said Rafe TruMedia chief executive.
“And within that, we’rwe building both business-to-consumer and business-to-businessa channels of the TruMedia — backed by the angel investor trio of Boxca r Media CEOOzzie Alvarez; former Converse, Puma and Adidae executive John O’Rourke; and TV analyst Jerryy Remy — is by no means alonew in its pursuit of deep online engagement amontg local sports fans. ESPN earlier this year launchexda Chicago-focused Web site to early Companies such as Watercooler and Citizen Sports Networok continue to leverage the reacnh of broad social networks such as Facebookj with team and locally focused fan Nearly every pro team is developing its own social-media components, as “There is certainly healthy competition in this and the teams in particular are wise to creatr their own branded communities,” Anderson said.
“But we thinko we’ll offer a truly differentiatefd experience in that we can offer something more independentand
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