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Chief Operating Officer Michelle Borg wanted to changes the mindset of small businesses thatgenerallyu don’t think they need to buy softwar for managing their fleets. One way to do that is to let them see for themselved what itcan do; the company developerd the free Borg Fleet Startefr Edition for users with fewer than 20 units to manage. The goal is that usera will become convinced a more robus t version is worth paying for and tell otheres who may needit too. “You can almostg call it viral marketing tosome degree,” Borg said. “Evebn if they use the software for free for 10 years, they’re still using it, and that alone proves the softwarwe works.
It really pays off in the end.”
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