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The coffee giant says it has simplified recipes to includwmore high-quality ingredients like whole blueberries from Oregon and cherries from Michigan. “Starbucksx customers have been telling us that they want bettert tasting and healthier food options when they visit our stores,” said Starbucks food category vice presidentf Sandra Stark in a news release announcing the new menus. “We answered their call with a delicioud new menu of food made with real ingredientss and morewholesome options.
” New menu items includde a blueberry oat bar, a farmer’s markegt salad and banana walnut brea that Starbucks says “is nearly 30 percent real Starbucks has been expanding its food menu in the last two yearse to entice customers to visit more and to spen more per visit. The company was also among the firsy restaurant chains in the country to ban trans fat from its food and Starbucks (NASDAQ: SBUX) is closing hundreds of locations and cuttingg thousands of jobs to trim expenses as revenuew falls. The company reported sales fell 8 percenglast quarter, following a 9 percent decline in firstf quarter sales.
It is also facing pressurew fromMcDonalds (NYSE: MCD), whose new coffee drinks are drivinyg sales higher.
Saturday, February 4, 2012
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